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Vitamin E and Keratin…in Laundry Detergent

Henkel’s All brand rolls out new formulations.

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By: Christine Esposito

Editor-in-Chief

Henkel’s All laundry detergent brand has two new formulations, including an option that boasts ingredients one typically finds in a skin care serum.   Made with vitamin E and keratin, All Free Clear Clean & Care smooths fibers to promote fiber elasticity. It is designed to help protect colors in clothes. It is also free of dyes and perfumes.   “We are also seeing that consumers today are seeking the added benefit of fabric conditioning from their wash loads,” said Chris McClemen...

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